Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Guthrie
Guthrie is a city and county seat in Logan County, Oklahoma, United States, and a part of the Oklahoma City Metroplex. The population was 10,191 at the 2010 census, a 2.7 percent increase from the 9,925 at the 2000 census.[5]
First known as a railroad station stop, after the April 1889 land run, Guthrie immediately gained 10,000 new residents who began to develop the town. It was rapidly improved and was designated as the territorial capital, and in 1907 as the first state capital of Oklahoma. In 1910 state voters chose the larger Oklahoma City as the new capital in a special election.
Guthrie is nationally significant for its collection of late 19th and early 20th century commercial architecture. The Guthrie Historic District includes more than 2,000 buildings and is designated as a National Historic Landmark. Historic tourism is important to the city, and its Victorian architecture provides a backdrop for Wild West and territorial-style entertainment, carriage tours, replica trolley cars, specialty shops, and art galleries.